Digital Marketing Course in Rawalpindi

Digital Marketing Course Details

Prepare for a high-income career in Digital Marketing — no degree or prior experience needed. Our professional Digital Marketing course in Rawalpindi gives you a fast track to starting your own online business, managing social media campaigns, or securing paid freelance work in the digital marketing industry. There are millions of online world opportunities in SEO, social media marketing, Google Ads, Facebook Ads, content marketing, and email marketing with skilled professionals earning between $800 to $3,000+ per month.

you can pay your course fee in installment.

• 15,324 Total Students
• 4.5 (1453 Rating)
• 684 Reviews

Digital marketing course outline

What you’ll learn?

• 1. Cost: Total spend on a campaign.
  Example: If you spend $50 and get 100 clicks, Total Cost = $50.
• 2. CPC (Cost Per Click – Destination): Average amount paid per click to your website/landing page.
  - Low CPC → You are acquiring traffic efficiently.
  - High CPC → Ad creative or targeting may need improvement.
• 3. CPM (Cost Per Mille / 1000 Impressions): Cost for 1000 ad impressions.
  - High CPM → Test new audience or adjust targeting.
  - Impressions = number of times your ad was shown.
• 4. Impressions: Total times your ad appeared on user screens.
  - Same user multiple times also counts.
• 5. Clicks (Destination): Clicks that take users directly to your website or landing page.
  - Likes, shares, or comments on the ad do not count.
• 6. CTR (Click Through Rate – Destination): Percentage of people clicking your ad.
  - 1% or less → Weak ad
  - 2–3% → Good
  - 4%+ → Strong
  - Low CTR → Creative issue
  - High CTR → Hook is strong
• 7. Conversions: Desired actions by users, e.g., purchases, form fills, newsletter signups.
• 8. Cost per Conversion (CPC): Average cost to acquire one conversion.
  - Low CPC → Efficient traffic
  - High CPC → Creative or targeting may need improvement
• 9. Conversion Rate (CVR): Percentage of users converting after clicking.
  - 2% = Average
  - 3–5% = Good
  - 5%+ = Strong
  - Low CVR with good CTR → Website/store may be the issue
• 10. Results: Total tracked actions in a campaign.
  Example: Leads, purchases, video views depending on campaign objective.
• 11. Cost per Result: Average cost per tracked action.
• 12. Result Rate: Percentage of results vs total people reached.
• 13. Deep Funnel Results: Advanced-stage conversions after initial interest.
  - Top Funnel → Ad impressions/clicks
  - Mid Funnel → Add to cart/signups
  - Deep Funnel → Purchases/checkout completed
• 14. Cost per Deep Funnel Result: Cost to achieve a deep funnel conversion.
• 15. Deep Funnel Result Rate: Percentage of deep funnel conversions relative to clicks/ad views.
• 16. ROAS (Return on Ad Spend): Revenue earned per $1 spent.
  Example 1: $100 ad spend → $400 revenue → ROAS = 4x
  Example 2: Product selling price = $25, 20 orders, revenue = $500, ad spend = $100 → ROAS = 5x
• 17. Frequency: Average number of times a user sees your ad.
  - Frequency = Impressions ÷ Reach
  - Ecommerce recommended: 1–2 normal, 2–3 good, 3–4 alert, 4+ → Ad fatigue
• 18. Scaling Rules & Ad Fatigue:
  - Stable ROAS & frequency 2–3 → Increase budget 20–30% daily
  - Frequency 4+ & CTR dropping → Change creative, avoid running same ad too long

Quick Daily Checks (from 6 years experience):

• CTR
• CPC
• Add to Cart (ATC) Rate
• CPA (Cost per Acquisition)
• ROAS

Expert Insight:
- Low CTR → Weak creative
- Low ATC → Product issue
- Low CVR → Website/store problem
- High CPA → Margin problem
- High Frequency → Audience burnout

Freelancing

This course also includes Freelancing training to help students earn money by creating Shopify stores for clients.

Note: After successful course completion, students will receive a professional certificate.